Google Analytics

Google Analytics Custom Dimensions vs Adobe Analytics Conversion Variables (eVar) premium
Each analytics tool, such as Google Analytics or Adobe Analytics, processes data collected in a different way and provides their own variables with their own peculiarities, that’s why you have to understand the Data collection and Variables relation pretty clear to know how convert the business requirements to analytics variables.
Digital Analytics Fundamentals premium
Has been a long since I started on digital analysis world and to be honest, has been a funny but hard path. Most of people start to get in touch with digital marketing environment through media, optimizing and improving online campaigns, trying to impact the proper audience and therefore trying to save unnecessary costs (yes, […]