Data Layer

Items Storage, the cookies’ big brothers! (+ cross domain trick) premium
The cookies are not the only way to save users’ data at the browsers, there are many other methods to do it. After cookies, the most relevant tool to store and hold data it’s called Item Storage or just Storage, which has great advantages as well as big downsides compared to the cookies.
Real time Data Layer: Fixing the user timings’ tracking premium
Squash is an hilarious sport, don’t you agree? It requires both, intelligence and technical skills. I used to play it a lot after work with my former colleagues, we had a lot of fun playing together. Sometimes I remember that I had to play alone (well.. against the wall!), as anybody wasn’t available for whatever […]
Data Layer, from business to technical scope – Part II premium
This is the second part of  Data Layer, from business to technical scope – Part I post. As promised in this second part I’ll go through the connection between our custom Data Layer and the Tag Management System, specifically to Dynamic Tag Management and Google Tag Management. If you’ve read the first part of Data Layer post […]
March 18, 2016
Data Layer, from business to technical scope – Part I premium
There is a general consensus about how Digital Analytics structures have to be deployed, which can be summarize in four steps: Goals definition, Data processing, Technical implementation and Data Analysis. What marketers are looking forward and normally care much about is for the last one, for example they want to know how many times the form […]