Real time Data Layer: Fixing the user timings’ tracking premium
Squash is an hilarious sport, don’t you agree? It requires both, intelligence and technical skills. I used to play it a lot after work with my former colleagues, we had a lot of fun playing together. Sometimes I remember that I had to play alone (well.. against the wall!), as anybody wasn’t available for whatever […]
Tracking pixels, tags, web beacons… Do you really think you control your own data? premium
In my last post I’ve detailed the main aspects of the cookies, their capabilities, their limitations and how manage them. This post was mainly targeted to folks like us, digital marketers that deploy tools through Tag Management Systems that could potentially use the cookies capabilities to improve the tracking strategies for extract better insights.
Cookies, understand them once and for all! premium
‘Cookies’ might be one of the most misused word in the digital marketing environment while being the most frequent topic discussed among digital marketers. Judging by the times and contexts I’ve listened this word being pronounced in the middle of a meeting, I’d say that cookies are able to make anything, even coffee. Things are changing and people […]